How do you make a $1 soda promotion for a major fast food chain stand out in a sea of parity offers from competitors? Just use Google. And Mindy Kaling.
We created a first of its kind unbranded campaign that ran across TV, digital, print, radio, social and more in which we simply asked people to search Google for “that place where Coke tastes so good.” There is absolutely no mention of the name McDonald’s, instead having Kaling wearing a yellow dress against a red background in a nod to the McD’s color scheme. Another spot has Mindy talking to a “Beverage Technician” with the name “McDonald’s” bleeped out each time it is mentioned.