2016 Nike Lacrosse




Back in 2016, Nike came to us to help them launch their new Nike Lacrosse Huarache V Creator Cleats.

In partnership with the legendary Thompson Brothers and Brand New School we tapped into the Native American origin story of lacrosse as the creative force behind the video. In addition to the video, the following are in-store signage, prints and social assets we designed for their shoe launch.