client

The Laughing Cow

about

The Laughing Cow is a brand of processed cheese products made by Fromageries Bel since 1921 and is well known for their popular product, the spreadable wedge. In 2016 the brand launched a new product line, the Cheese Dippers. The Cheese Dippers was created to reinvent snacking by making on-the-go snacking more mindful. Just like the brand popular wedges’ ritual, Cheese Dippers require taking a moment to dip, to swirl, to crunch and enjoy.

Established the look and feel of the new product line and created the Cheese Dippers style guide. In addition, designed the Cheese Dippers logo and its packaging.