Zoku is known for their housewares and putting the fun in functional with innovative, easy-to-use, well-designed products; one of which is “The Quick Pop Maker”. The Quick Pop Maker started with a seemingly simple idea: “what if we could make popsicles freeze faster?” After months of research, testing and prototypes, the Quick Pop Maker was born. They knew they were on to something and soon, Williams-Sonoma agreed, picking them up for their holiday season.
By using their toolkit and the Quick Pop Maker, I was tasked to create new pop characters, a Halloween and Winter Holidays line in addition to a Chocolate line. These characters and creations were used for Zoku's recipe books and promotional material including their packaging and website.