The future of branding is immersive
Design goes beyond just aesthetics & visuals; it is intentional & multi-sensory. It serves as a powerful tool in amplifying emotional connections & engaging audiences viscerally while elevating a brand's DNA.
Action Fueled with Purpose
Global sensibility and perspective, paired with dynamic leadership and a hands-on approach, amplify the purpose behind intentional actions, inspiring meaningful impacts, both big and small.
Orphanage Care
Koforidua, Ghana
Teaching & Mentoring
North Lawndale, Chicago
Building Homes
San Ramon, Costa Rica
Zambia
Zambia
Zambia
Organized Chaos
A body of work spanning two decades, reflecting on life’s events and perspectives, where emotions are expressed through varied textures, colors, and shapes, embracing abstraction.
Aya Baeshean
I’m a designer, artist, & creative leader.
Born to a Swiss-German mother and a Saudi father, I blend global sensibilities and aesthetic flair with strategic insight to elevate everything I undertake.
Driven by a passion for impact—whether empowering youth or championing diversity—I transform challenges into opportunities, pushing boundaries both professionally and personally. From reimagining iconic brands to summiting Mount Kilimanjaro, my relentless drive and boundless energy fuel my pursuit of innovation and purpose.
For me, it’s all about igniting potential and unlocking endless possibilities to create meaningful change.