Geared for Greatness

Nike required a swift turnaround to launch the new Lacrosse Huarache V Creator Cleats, and the project successfully unfolded in just two weeks. Collaborating with the legendary Thompson Brothers, the promotional video explored the Native American origins of lacrosse, incorporating elements such as spirit animals, which were showcased on nike.com. In addition, the campaign “Geared for Greatness” was featured across in-store signage, OOH, and teased in digital and social assets.